Author: Editor

In an era where digital connectivity reigns supreme, the way consumers interact with products and brands is undergoing a significant transformation. Product reviews, once confined to word-of-mouth recommendations and print media, have evolved into a critical component of the online shopping experience. As technology continues to advance, the future of product reviews promises to be even more dynamic, integrating cutting-edge innovations and responding to the changing demands of consumers. The intersection of technology and consumer behaviour is set to redefine how we perceive and utilise product reviews in making purchasing decisions. The Evolution of Product Reviews Historically, product reviews served…